About Maui and Sons

Born on the shores of Maui in 1980, Maui and Sons has grown from a cookie company into a global action sports and lifestyle brand. We specialize in surf-inspired apparel and equipment that captures the vibrant spirit and heritage of the California and Hawaiian coastal cultures.

Our Mission

Our mission is to inspire a life of adventure and fun by providing high-quality, authentic surf and lifestyle products for those who live to follow the sun.